Usage decline
Monthly usage dropped 50%+ vs 90-day average
Your most engaged users just went quiet. Here's a draft to check in.
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Same template. Different name. Different reason. You forget half. The other half waits in drafts.
They stopped opening your emails 3 weeks ago. By the time it shows in churn rate, they're already in their next tool.
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-H "Authorization: Bearer YOUR_API_KEY" \
-d '{"user_id": "abc123", "event": "pricing_viewed"}' Pick from the catalog or build a custom moment from scratch.
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Most founders have lost a customer they could have saved. The signs were there. The time wasn't.
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Monthly usage dropped 50%+ vs 90-day average
Your most engaged users just went quiet. Here's a draft to check in.
Power user no log >7 days
Your top user hasn't logged in. Save them before they churn.
Free/Trial viewed pricing 3+ times in 7 days
They're ready to buy. Help them across the line.
Subscription renewal in 14 days with declining usage
Their renewal is coming. Their usage isn't.
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