Usage decline
Monthly usage dropped 50%+ vs 90-day average.
RetentionAll the moments Nudje catches
From activation to churn prevention. Configurable per workspace.
Retention
Catch users before they slip away.
Power user gone quiet
Top user hasn't logged in for 7 days.
RetentionFeature abandonment
Used a key feature once, then never again.
RetentionOnboarding incomplete
Signed up 7+ days ago, missed activation step.
RetentionActivation stalled
Made it past day one but stopped before key milestone.
RetentionUpsell
Spot revenue expansion signals.
Usage hitting plan limits
90%+ of monthly quota used.
UpsellMulti-seat opportunity
Single seat with 3+ team domains visible.
UpsellPower feature unlocked
Used advanced feature on a basic plan.
UpsellTeam domain spotted
New signup from same domain as existing customer.
UpsellAnti-churn
Act on the warning signs before cancellation.
Payment failed
Stripe declined the card.
Anti-churnRenewal at risk
Renewal in 14 days with declining usage.
Anti-churnSupport escalation
Multiple support tickets in 7 days.
Anti-churnCancellation flow visited
Visited /cancel page without completing.
Anti-churnDowngrade attempted
User started a plan downgrade flow.
Anti-churnActivation
Help new users reach first value.
Hot lead detected
Trial viewed pricing 3+ times in 7 days.
ActivationFirst value reached
Completed first key action.
ActivationTrial ending soon
Trial ends in 3 days, partial activation.
ActivationStuck on a key step
Same onboarding step for 48h+.
ActivationEngagement
Reward milestones and re-engage dormant users.
Milestone reached
10k events, 100 customers, or custom thresholds.
EngagementComeback signal
Dormant user logged in after 30+ days.
EngagementPower session detected
User performed 5+ key actions in one session.
EngagementReferral-eligible
Happy customer hitting milestone N (custom).
Engagement