Usage decline
Monthly usage dropped 50%+ vs 90-day average.
RetentionFrom activation to churn prevention. Configurable per workspace.
Catch users before they slip away.
Monthly usage dropped 50%+ vs 90-day average.
RetentionTop user hasn't logged in for 7 days.
RetentionUsed a key feature once, then never again.
RetentionSigned up 7+ days ago, missed activation step.
RetentionMade it past day one but stopped before key milestone.
RetentionSpot revenue expansion signals.
90%+ of monthly quota used.
UpsellSingle seat with 3+ team domains visible.
UpsellUsed advanced feature on a basic plan.
UpsellNew signup from same domain as existing customer.
UpsellAct on the warning signs before cancellation.
Stripe declined the card.
Anti-churnRenewal in 14 days with declining usage.
Anti-churnMultiple support tickets in 7 days.
Anti-churnVisited /cancel page without completing.
Anti-churnUser started a plan downgrade flow.
Anti-churnHelp new users reach first value.
Trial viewed pricing 3+ times in 7 days.
ActivationCompleted first key action.
ActivationTrial ends in 3 days, partial activation.
ActivationSame onboarding step for 48h+.
ActivationReward milestones and re-engage dormant users.
10k events, 100 customers, or custom thresholds.
EngagementDormant user logged in after 30+ days.
EngagementUser performed 5+ key actions in one session.
EngagementHappy customer hitting milestone N (custom).
Engagement